The largest text on the poster by far is the name of the band which is clearly to make it the first thing the consumers will see. Its also white which stands out against the poster as it fades to black the title is. The bands font is also different to their previous albums style, its changed from scruffy to be block capitals with quirky little changes in the letters like the line in the A. This shows the bands slight shift in change of music, its still indie hence the simplistic and not caring attitude but is slightly smarter and darker as it is now more indie rock. The band picture has been changed as it looks like there is a red filter so there skin looks red rather than skin coloured, this is to match their album Different creatures which only uses the colours red, black and white. This could represent that their music is them and is important to them showing a real connection between you listening to their music and them. This can also be a form of identity and to help sel...