In what ways does your media product use, develop, or challenger forms and conventions of real media products? My music video certainly follows certain convention of indie rock music videos. I identified these conventions through my primary research I had conducted earlier through methods such as video analysis and audience surveys. Because of my in depth research I was able to confidently implement these conventions into my music video as well as challenge some of the conventions with a purpose. One convention of indie music videos and music videos in general is repetition. I wanted to be careful with repetition as I did not want my music video to look like I was just re-using old material to fill the time, I wanted the repetition to bring something to my video. To avoid this I reversed a couple of clips to look like the equilibrium had been restored. I carefully chose which clips to repeat, I chose to repeat the opening scene towards the end to link it back to the start. I chos...
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