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Music Video Analysis - Your Love by The Magic Gang
The music video starts with the a close up of a fairly old tv and its flicking through channels, one shows fans applauding which is probably at a performance by the band but it also shows that they are a band and they are active. The old TV shows another indie feature of using nostalgic items as these are becoming more trend, just like Circa Waves using a Polaroid camera. After flicking through some more channels, a reporting comes on screen and does a pretend broadcast, through this he explains that they band have released various eps and have been signed. I believe that the director decided to put this in because The Magic Gang are a fairly small up and coming band so this helps to show the audience that just because they haven’t heard of them doesn’t mean they haven’t accomplished much. This should hopefully entice them to try more of their music. The reporter then calls them by the wrong name which was probably for comedic values as they are not as well-known as they deserve t...
Equally as good as the digipak, for the same reasons, though I do wonder what happened to the puzzle pieces motif.
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