Poster Analysis - Circa Waves Tour 2017

The largest text on the poster by far is the name of the band which is clearly to make it the first thing the consumers will see. Its also white which stands out against the poster as it fades to black the title is. The bands font is also different to their previous albums style, its changed from scruffy to be block capitals with quirky little changes in the letters like the line in the A. This shows the bands slight shift in change of music, its still indie hence the simplistic and not caring attitude but is slightly smarter and darker as it is now more indie rock.

The band picture has been changed as it looks like there is a red filter so there skin looks red rather than skin coloured, this is to match their album Different creatures which only uses the colours red, black and white. This could represent that their music is them and is important to them showing a real connection between you listening to their music and them. This can also be a form of identity and to help sell tickets and album with this colour scheme.

The poster contains the band which can be used as a form of identity as you can use the band as not just music but to market and sell the music. People will associate the face or a feature of the band with the music and therefore use this on all their products to create identity and people who really like the band will be more likely to buy a product if they see this feature such as the band or a member. The lead singers head is larger in comparison to the other members of the band so maybe they are trying to use him more as the brand identity.

There are also two eyeball flowers on the side of the poster which again create identity, this eyeball flower entity is the only picture on the front of the album which consumers will relate together and when seeing this unusual entity people will instantly associate it with band as it is very unique and unlike anything else. It is also strange and quirky which is a classic characteristic of indie music.

The band are a lot wearing the same scruffy or casual kind of cloths such as t-shirts or hoodies. The band also aren’t smiling suggesting they weren’t really trying for the picture, another member is not even looking at the camera which again shows the not bothered attitude which is a characteristic of the indie genre. Another member looks quite laid back and possibly even depressed as their album is about problems they might have such as their existing fan base not liking the change in music. This conforms to Goodwin's “star power” as they are going to appeal to people who enjoy the indie genre.

Using the rule of thirds, I am first attracted to the band name in the middle of the poster, the band members shirts lead me up to see the band. I’m then attracted to the eyeball on the middle of the left as that too is white and stands out against the blackness of the poster. I’m then taken down across the poster to the other white eyeball at the bottom right of the poster which shows me the tour dates which are not meant to be the first thing as it is blends into the poster a lot more than the white which doesn’t and is clearly meant to be seen first.