Music Video Analysis – Young Chasers by Circa Waves
The music video starts with a low angle shot of a teenage
female. This straight away establishes that she is the main character within
the video and perhaps she is what the lyrics are about. She looks quite annoyed
and even angry, this suggest she is not a particularly nice person and perhaps
she follows an age stereotype that teenagers are more grumpy, like in “Kev and
Perry”. This is also intensified by the camera zooming in on her face as well
as a sound intensifying.
The scene then cuts to a shot of the girl running down a
street just as the first guitar starts up which shows there is a link between
the video and the music. Then after a change in tone of the guitar, it cuts to
the band playing and switches back with the same change in tone. This continues
throughout the video, the video cuts in time with the music. In the first scene
of the band we see in the video we see all of the band as well as them all nodding
their heads together in sync and with the music and this unity shows the
audience they are a band and it’s not just the singer. Goodwin would say they
have used the notion of looking by using the band and a close up of the lead
singers face as a brand. This also agrees with Vernallis' theory of having an
establishing shot.
The band and the girl are all wearing the same style of
clothing, casual and almost dirty looking which is a typical characteristic of
indie bands, to be wearing stuff like a plain tee maybe a simple chain
neckless, jeans probably with cuts in, bomber jackets, a scruffy denim jacket
etc. This is typical of any indie band, for example Viola Beach another indie
band who unfortunately died in an accident last year, also wore these cloths
and produce similar music to Circa Waves. This conforms to Goodwin's
observation of genre characteristics.
The camera used to film this is being hand held almost
entirely throughout the video which again is a convention of indie music. Hand
held looks scruffy, casual, portrays a general “don’t care” vibe. If you look
at other indie music videos some are also hand held, like the music video for 'Fluorescent
Adolescent' by the Arctic Monkeys. A filter has also been put on to try and
make the video look older or the camera used older, again giving off a scruffy
look which follows the conventions.
The music then slows at the line “Don’t go too far”, it also
quiets down too almost silence. The video too slows down and the longest shot
yet plays as the waiter brings the check, showing a definite link between the
music, lyrics and video. Vernalis would suggest that this scene therefore holds some important with her theory of diegesis as it is different to all the other scenes. And as the girl pours the water over, the guitar comes
back in strong showing a link between music and video. The line “Don’t go too
far” suggests that maybe he doesn’t want the girl to go too far away because he
likes her but it could have a double meaning as it could be don’t go to far as
in don’t do anything too deviant, but she does as she doesn’t pay and it just a
general nuisance. The next line is “And I'll chase you through the streets”
which again has a double meaning, it could be in the romantic sense like the
song suggest, and that the girl they are singing about they would chase through
the street just to be with, but in the video the girl is now running down the
street away from the people see has hurt, which suggest maybe they are chasing
her. This conforms to Goodwin’s narrative theory as there is a subtle link
between the lyrics and the girl’s story.
The female in the music video has been depicted as a trouble maker and to take things to extremes possibly a villain which goes against the conventions of males being the villain and women being the victims but within this video she creates victims with her spiteful actions. However this does conform to the age stereotype of youths being reckless and careless and I believe the point of this music video is too exaggerate this stereotype to show that maybe youths in real life are not as reckless as made out to be.
A proficient analysis, stepping away from a chronological commentary to offer insights into effects on the audience of different techniques throughout the text. Theory used and cross-referenced, and there are appropriate links to other videos, focusing on genre.
ReplyDeleteHTI - You could use Vernallis a little more - there must be aspects of editing and diegesis, not to mention narrative, that can be considered. Also, maybe dwell on the age representation more (theory?) and consider gender representation too.